Traditional research is facing significant challenges today. Response rates are falling, making it harder to get insights people fast. And when real people respond, their feedback often lacks depth, richness and authenticity.

Conversational research is designed to address these challenges head on. By engaging real people where they are and providing an experience that mimic today’s digital chat culture, this approach promises to deliver authentic insights that reveal how people actually think and feel.

But…does it work?

To find out, Reach3 Insights ran a parallel study involving 2,006 participants in the US and Canada, with one group taking a traditional online survey and another group taking a chat-like survey from Rival Technologies.

We revealed our findings in our report, The Research on Conversational Research. In the infographic below, we shared some key takeaways from our research-on-research.