Early Stage
Innovation, Ideation and Co-Creation

Unleash innovation vitality that delivers lasting value using AI-accelerated, mobile chat-based conversational techniques

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Driving innovation in a fragmented market

In today's fast-paced market, innovation is crucial not just for imagining and creating new products but for enhancing communication, operational processes, and go-to-market strategies. According to Nielsen IQ, companies that boosted innovation sales in 2020 were 1.8 times more likely to grow overall sales.
Yet, traditional innovation research methods can be slow and one-sided, missing critical consumer inputs. They are often more about screening ideas rather than bringing the consumer voice into the innovation process.

Ensure that innovation delivers impact and value

Reach3’s Early Stage Innovation and Co-creation solution is designed to help brands capture authentic insights and uncover unmet needs, driving both short-term sales and long-term loyalty.

Combining the power of mobile chat technology, AI, and conversational research design creates an immersive, organic, and dynamic ecosystem that directly engages consumers in the early stage innovation process. This increases the depth and richness of insights and ensures resulting innovation is truly rooted in underlying consumer needs.

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A validated early-stage innovation framework that drives growth

To stay ahead, brands need an approach that is fast and scalable for developing, screening, optimizing, and commercializing new innovations. Reach3’s proven innovation framework is fast and flexible, enabling brands to quickly deploy specific components based on your innovation goals.

Territory Exploration and Needs Identification

Gain a 360° view of unmet consumer needs, tensions, Jobs-To-Be-Done, and commercial potential using our immersive mobile chat-based techniques that blend qual, quant and video in one research touchpoint

Ideation: Capture New Ideas from Target Consumers

Encourage creative thinking and generate new ideas through a conversational approach that includes diverse System 1 projective techniques to drive implicit, gut reactions.

Co-Creation and Refinement: Improve Existing Ideas

Take an iterative, workshop-style approach to idea refinement based on commercial viability, and re-engaging consumers to rate, refine, and improve top ideas with engaging methods.

Early-Stage-Innovation-Understanding-Gen-Z-and-Limited-Time-Offersco-creation-and-refinement

Optimization: Finalize Ideas for Commercialization

Use AI-enhanced techniques to refine ideas for real-time feedback, with predictive advanced modeling and forecasting to predict success and finalize go-to-market strategies.

Territory Exploration and Needs Identification

Ideation: Capture New Ideas from Target Consumers

Encourage creative thinking and generate new ideas through a conversational approach that includes diverse System 1 projective techniques to drive implicit, gut reactions.

Co-Creation and Refinement: Improve Existing Ideas

Take an iterative, workshop-style approach to idea refinement based on commercial viability, and re-engaging consumers to rate, refine, and improve top ideas with engaging methods.

Optimization: Finalize Ideas for Commercialization

Use AI-enhanced techniques to refine ideas for real-time feedback, with predictive advanced modeling and forecasting to predict success and finalize go-to-market strategies.

Early-stage product innovation research that delivers competitive advantage

Understanding Gen Z and Limited Time Offers (LTOs)

Captured Gen Z feedback related to LTOs across categories for a Fortune 100 CPG company. Key category elements were identified, helping boost brand engagement.

Exploring opportunities in digital currency

Captured 100+ new, high-quality ideas from tech-savvy consumers for further testing and validation, leveraging video to help bring consumer tensions to life.

Developing a new snack for health-conscious consumers

Engaged target consumers in a community that featured fast iterative learning, including “build-your-own” exercises that enabled the creation of fully developed product concepts.

pet food - market research full service consulting firm

Marketing pet food that benefits both dogs and the planet

Explored marketing concepts based on appeal, relevance, believability, and more. Provided direction for marketing the environmentally friendly dog food, aligning with the brand mission.

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Award-Winning Suite of Deliverables"

early stage innovation reporting and mobile deliverable

Award-Winning Suite of Deliverables"

24/7 access to real-time reports to keep your team updated in real-time

Visually engaging, interactive reports help to socialize the findings among key stakeholders

Curated dynamic digital stories can speak to the unique needs of different stakeholder teams

Video showreels bring the customer into the boardroom

Conversational research that supports continuous innovation and drives growth

Authentic and unfiltered insights for early-stage innovation

Using Rival, the world’s first enterprise-grade conversational research platform, Reach3 captures consumer insights in an immersive ecosystem. Talking to people where they are, in the real world, and in real time drives engagement and captures more candid feedback.

Fuel continuous innovation to achieve ongoing growth

Incorporate iterative and agile methodologies for learning more at every stage of innovation-based research initiatives, helping brands to refine and improve ideas and create the right products for their audiences.

Activate results with key stakeholders

Access results in real-time throughout the front-end innovation research process with a platform that offers 24/7 data review, AI summarization, reports, and next-level deliverables like video showreels and curated digital stories to support decision-making.