Early Stage
Innovation, Ideation and Co-Creation
Unleash innovation vitality that delivers lasting value using AI-accelerated, mobile chat-based conversational techniques
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Ensure that innovation delivers impact and value
Reach3’s Early Stage Innovation and Co-creation solution is designed to help brands capture authentic insights and uncover unmet needs, driving both short-term sales and long-term loyalty.
Combining the power of mobile chat technology, AI, and conversational research design creates an immersive, organic, and dynamic ecosystem that directly engages consumers in the early stage innovation process. This increases the depth and richness of insights and ensures resulting innovation is truly rooted in underlying consumer needs.
A validated early-stage innovation framework that drives growth
To stay ahead, brands need an approach that is fast and scalable for developing, screening, optimizing, and commercializing new innovations. Reach3’s proven innovation framework is fast and flexible, enabling brands to quickly deploy specific components based on your innovation goals.
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Territory Exploration and Needs Identification
Gain a 360° view of unmet consumer needs, tensions, Jobs-To-Be-Done, and commercial potential using our immersive mobile chat-based techniques that blend qual, quant and video in one research touchpoint
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Ideation: Capture New Ideas from Target Consumers
Encourage creative thinking and generate new ideas through a conversational approach that includes diverse System 1 projective techniques to drive implicit, gut reactions.
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Co-Creation and Refinement:Improve Existing Ideas
Take an iterative, workshop-style approach to idea refinement based on commercial viability, and re-engaging consumers to rate, refine, and improve top ideas with engaging methodologies.
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Optimization: Finalize Ideas Readyfor Commercialization
Use AI-enhanced techniques to refine ideas for real-time feedback, with predictive advanced modelling and forecasting to predict success and finalize go-to-market strategies.
Early-stage product innovation research that delivers competitive advantage
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Understanding Gen Z and Limited Time Offers (LTOs)
Captured Gen Z feedback related to LTOs across categories for a Fortune 100 CPG company. Key category elements were identified, helping boost brand engagement.
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Exploring opportunities in digital currency
Captured 100+ new, high-quality ideas from tech-savvy consumers for further testing and validation, leveraging video to help bring consumer tensions to life.
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Developing a new snack for health-conscious consumers
Engaged target consumers in a community that featured fast iterative learning, including “build-your-own” exercises that enabled the creation of fully developed product concepts.
Marketing pet food that benefits both dogs and the planet
Explored marketing concepts based on appeal, relevance, believability, and more. Provided direction for marketing the environmentally friendly dog food, aligning with the brand mission.
Activation: Deliverables that drive action
Activation: Deliverables that drive action
24/7 access to real-time reports and toplines to keep your team updated in real-time
Visually engaging, interactive journey maps help to socialize the findings among key stakeholders
Curated digital stories can speak to the unique needs of different stakeholder teams
Video reels bring the voice of the customer into the boardroom and bring your insights to life
Conversational research that supports continuous innovation and drives growth
Authentic and unfiltered insights for advertising effectiveness
Using the world’s first enterprise-grade conversational research platform, Reach3 captures real-time insights via an immersive, mobile chat-based interface. Capturing feedback where people are, in real time creates an open dialogue to drive higher engagement and deeper, richer insights.
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Gain more holistic insights with a longitudinal approach
Incorporate iterative and agile methodologies for learning that allows you to connect with viewers in-the-moment, at all stages of programming. Immersive chats allow you to gather texts, unvarnished video selfie reactions and photos.
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Activate results for advertising and creative that resonates
Access data and actionable insights in real-time throughout the research process with a platform that offers 24/7 access, AI summarization, reports, and next-level deliverables like video showreels and curated digital stories to support decision-making.
Driving Better Business Outcomes
John Deere
John Deere discovered that 90% of participants said conversational surveys are better than traditional ones.
Coca-Cola
Coca-Cola identified that 1 in 3 people purchased more Coca-Cola products after participating in an experiential activation.
