Message
Testing

A faster, smarter way to test brand messaging through AI-accelerated, mobile chat-based conversational insights

What’s holding your message testing back?

Today’s media landscape is overcrowded, with consumers bombarded by messages from social media, streaming platforms, and traditional media. Standing out in a sea of competing voices is harder than ever.

At the same time, consumers today expect messages to reflect their values and experiences. A poorly executed message can harm reputation and sales.

Traditional testing methods often fail to capture both emotional (System 1) and rational (System 2) reactions, leaving brands without the insights they need to ensure messages both break-through and resonate.

Reimagine how you test
your brand messages

Reach3’s modern approach to message testing uses advanced AI technology and conversational research design to quickly gain critical in-the-moment feedback. Designed to feel natural and intuitive, this innovative approach seamlessly blends quantitative, qualitative, implicit feedback and video-based feedback to deliver a 360-degree understanding of the real impact of your messaging.

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Message testing that fits today’s complex ecosystem

Reach3's solution is a scalable, in-the-moment research solution for today’s modern marketers

Capture Instant Reactions

Measure gut-level System 1 responses with real-time implicit feedback, helping you identify messages that truly resonate.

Understand Emotional Drivers

Dig deeper into emotional and functional appeal to uncover the "why" behind the reaction.

Own Your Messaging Territory

Assess brand linkage to ensure messages are associated with your brand—not your competitors.

Quick, Actionable Insights

Leverage AI-powered tools to quickly analyze…delivering quality results faster & more efficiency.

Capture Instant Reactions

Measure gut-level System 1 responses with real-time implicit feedback, helping you identify messages that truly resonate.

Understand Emotional Drivers

Dig deeper into emotional and functional appeal to uncover the "why" behind the reaction.

Own Your Messaging Territory

Assess brand linkage to ensure messages are associated with your brand—not your competitors.

Quick, Actionable Insights

Leverage AI-powered tools to quickly analyze…delivering quality results faster & more efficiency.

Message testing that delivers in-the-moment, authentic feedback

Tagline testing for a telecom brand

Used Reach3's conversational insights approach to test and prioritize new taglines, ensuring alignment with brand positioning and identifying messaging risks.

Sustainability messaging for CPG

Rapid co-creation, scavenger hunt and interactive mobile forum used to develop and refine sustainability messaging.

AI feature exploration for mobile

Leveraged a fast, iterative mobile learning sprint to identify top AI use cases and test messaging strategies, uncovering how to communicate these features effectively to the market.

Award-Winning Suite of Deliverables

reach3 in-moment message testing deliverable

Award-Winning Suite of Deliverables

Keep your teams informed with immediate dashboard access to results, including AI summaries and real-time emotional sentiment analysis

Bring findings to life with dynamic PowerPoint decks, including charts, correspondence maps, and TURF analysis to visualize key insights

Inspire stakeholders with dynamic curated digital stories tailored to the unique needs of different teams

Showcase authentic consumer feedback with seamless video showreels that reveal emotional response and add context to quantitative findings

AI-powered summarization tools

Flexible deliverable formats

Conversational research for modern message testing

Break through the clutter with intuitive insights

Reach3’s conversational research approach captures real-time consumer feedback through mobile chat, seamlessly blending quantitative, qualitative, and video responses. By engaging participants where they are, we uncover gut-level reactions and emotional resonance so you can move forward with confidence.

Uncover emotional and functional drivers of success

Our agile message testing framework goes beyond traditional methods, providing an in-depth understanding of what works, why it resonates, and how to stand out in a crowded marketplace. Through immersive mobile chats, respondents share authentic reactions and insights, offering depth and clarity.

Activate results for impactful messaging

Leverage real-time data and AI-driven analytics to refine your messaging strategy. Reach3 deliverables include composite scores, brand linkage maps, TURF analysis, and video showreels, ensuring your creative resonates with your audience and drives measurable results.