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Community 2.0

The future of community-based learning, featuring natural, organic engagement and fast, mobile messaging-based research activities that capture in-the-moment consumer insights.

An experience that makes people want to participate

Maximize your productivity, agility, and impact with a research community that delivers quantitative rigor, qualitative richness, and humanizing video in one unified solution.

What is Community 2.0

Why you need Community 2.0

Reach3 and Rival's blend of mobile-first, chat-based technology, a game-changing conversational approach, and a fully integrated research services model removes the hassles of traditional insight communities and online research panels, and lets you focus on what matters: generating insights that drive strategy forward.

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Increase your impact

Focus on strategic output and storytelling

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Maximize your budget

Spend less on recruitment, incentives, sample, and panels

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Seamless quant, qual & video

Focus on strategic output and storytelling

elevate your visibility

Elevate your visibility

Capture the attention of your colleagues and stakeholders

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Increase your impact

Focus on strategic output and storytelling

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Maximize your budget

Spend less on recruitment, incentives, sample, and panels

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Seamless quant, qual & video

Focus on strategic output and storytelling

elevate your visibility

Elevate your visibility

Capture the attention of your colleagues and stakeholders

The 4 pillars of Community 2.0

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A respondent-first approach to engagement

We create engaging in-the-moment conversations at scale that resonate with members of your community - all through their mobile phones. Think of is as a survey that feels a lot like texting, not testing.

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Agility, flexibility and scale

Zero in on the people you want through event-based triggers & dynamic profiles that progressively update the more you get to know them. Say hello to a steady stream of quant, qual & video-based feedback.

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Full service support from industry experts

From recruitment to activity design & analysis, our industry-specific research teams are experts in developing ongoing, iterative learning sprints that help you to get the most out of your insight community.

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Robust storytelling & activation

From real-time results to curated mobile reports and video showreels, our award-winning deliverables help humanize your insights and activate results throughout the enterprise.

10x your impact with mobile-chat approaches

Mobile chat-based tech has enabled new ways of engaging with consumers in real-time—opening exciting new use cases for your market research panels and insight communities.

From Consumer and B2B audiences, to Patients & Physicians and Global Audiences, our researchers are experts at designing iterative, ongoing learning sprints and bringing new voices into the boardroom through multi-faceted recruitment methods.

Delivering value to innovative insight leaders

Useful resources

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The Research on Conversational Research

Learn the impact of conversational research on engagement, data quality, richness and depth, and more.

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Modern Techniques for Insight Communities

Learn how to get high-quality quant, qual and video feedback from your most important audiences, including hard-to-reach groups like Gen Zs.

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Case Study: Brunswick Corporation

Using a mobile-first community to understand the evolving and unique needs of new boaters. 

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9 Conversational Research Principles

Learn how companies like Coca-Cola, Kellanova and John Deere implement AI-accelerated, conversational research principles to drive business outcomes.

Let's start with a conversation.

Request a call from one of our experts.