Community 2.0
The future of insight communities, featuring natural, organic engagement and AI-accelerated mobile messaging-based research activities that capture ongoing, in-the-moment insights.
An experience that makes people want to participate
Maximize your productivity, agility, and impact with a research community that uses AI to deliver quantitative rigor, qualitative richness, and humanizing video in one unified solution.
Why you need Community 2.0
Reach3 and Rival's blend of mobile-first, chat-based technology, a game-changing conversational approach, and a fully integrated research services model removes the hassles of traditional insight communities and online research panels, and lets you focus on what matters: generating insights that drive strategy forward.
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Increase your impact
Focus on strategic output and storytelling
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Maximize your budget
Spend less on recruitment, incentives, sample, and panels
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Seamless quant, qual & video
Driving ongoing, agile & iterative learning
Elevate your visibility
Quickly analyze & deliver results to stakeholders
The 4 pillars of Community 2.0
A respondent-first approach to engagement
We create engaging in-the-moment conversations at scale that resonate with members of your community—all through their mobile phones. Think of it as a survey that feels a lot like texting, not testing (and driving 60%+ response rates).
Agility, flexibility and scale
Zero in on the people you want through event-based triggers & dynamic profiles that progressively update the more you get to know them. Say hello to a steady stream of quant, qual & video-based feedback.
Full service support from industry experts
From recruitment to activity design & analysis, our industry-specific research teams are experts in developing ongoing, iterative learning sprints that help you to get the most out of your insight community.
Robust storytelling & activation
From real-time results to curated mobile reports and video showreels, our award-winning deliverables help humanize your insights and activate results throughout the enterprise.
Delivering value to innovative insight leaders
Useful resources
The Research on Conversational Research
Learn the impact of conversational research on engagement, data quality, richness and depth, and more.
Modern Techniques for Insight Communities
Learn how to get high-quality quant, qual and video feedback from your most important audiences, including hard-to-reach groups like Gen Zs.
Case Study: Brunswick Corporation
Using a mobile-first community to understand the evolving and unique needs of new boaters.
9 Conversational Research Principles
Learn how companies like Coca-Cola, Kellanova and John Deere implement AI-accelerated, conversational research principles to drive business outcomes.
