Perspectives on Insights

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The COVID-19 pandemic has both intensified and expanded the ongoing streaming war. As millions of people find themselves suddenly stuck at home, the demand for...

April 22, 2020 | 4 min read

The popular video game Fortnite is now a few weeks into Chapter 2, Season 2 and is in the midst of a slow-burn reveal of their latest pop culture cross-over. The...

March 5, 2020 | 4 min read

Insight communities as we know them today were first introduced in the early 2000s. Back then, the idea of recruiting a group of consumers who opted-in for ongoing...

February 25, 2020 | 4 min read