Perspectives on Insights

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To stay ahead in today’s competitive landscape, companies need to have accurate insights and data about their customers. That’s a fact. Insights-driven companies...

July 2, 2019 | 4 min read

The biggest news in consumer goods so far this year is not a good one. Late last month, Kraft Heinz revealed that it recently wrote down the value of its Kraft...

March 30, 2019 | 4 min read

Generation Z is now officially the next consumer powerhouse. According to Bloomberg, the post-millennial generation is set to surpass other cohorts in 2019....

February 11, 2019 | 4 min read