The 2020s are shaping up to be a massive decade for the beauty industry. Now valued at $532 billion, this market is expected to grow between 5 to 7% in the next few...

Let me start by saying that I understand and respect the creative process. I appreciate that it’s often an intuition-driven—often messy—process that requires time,...

Today’s consumer values—even demands—authenticity from brands. But there is nothing authentic in how marketers and insight professionals contact people in the...