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The NFL pulled out all the stops with its 2022 Super Bowl halftime show by bringing out rap royalty and hip-hop legends, and the consensus is clear: we witnessed...

February 17, 2022 | 4 min read


While crypto has steadily been making its way into the sports scene, by sponsoring NBA teams or splashing logos across stadium floors, Super Bowl LVI was the...

February 15, 2022 | 4 min read

In 2018, a report by the Global Wellness Institute found that the global wellness economy was worth $4.5 trillion USD, growing at an average of 6.5%—nearly twice as...

January 12, 2022 | 4 min read