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In May, Nike launched a marketing campaign that, on the surface, seemed to contradict its usual brand messaging. Titled “Don’t Do It,” the spot was a response to...

September 23, 2020 | 4 min read
Consumer goods

As summer winds down and back to school is well underway, many companies have quickly moved on to the approaching holidays and how they can get ahead of and...

September 16, 2020 | 4 min read
Generation Z

When a rally held by the president in Tulsa on June 20th saw a visibly low turnout, it became clear shortly after that teen users of the social networking app...

September 15, 2020 | 4 min read