Perspectives on Insights

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Consumer goods

The 2020s are shaping up to be a massive decade for the beauty industry. Now valued at $532 billion, this market is expected to grow between 5 to 7% in the next few...

January 27, 2020 | 4 min read

Let me start by saying that I understand and respect the creative process. I appreciate that it’s often an intuition-driven—often messy—process that requires time,...

January 20, 2020 | 4 min read

Today’s consumer values—even demands—authenticity from brands. But there is nothing authentic in how marketers and insight professionals contact people in the...

January 14, 2020 | 4 min read