RESEARCH-ON-RESEARCH

The Research on Conversational Research

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Traditional research is in deep crisis. Response rates and data quality are dropping, and it has never been slower to get authentic feedback that reveal how people actually think and feel. 

Conversational research is designed to address these problems head on. But does it really work? 

To find out, Reach3 Insights ran a parallel study involving 2,006 participants in the US and Canada, with one group taking a traditional online survey and another group taking a chat-like survey from Rival Technologies. 

Conversational Research - Research on Research copy

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  • The impact on participant experience: How different age groups rated traditional vs. conversational surveys on engagement, enjoyment, and ease.

  • The impact on qualitative data: How conversational surveys affect open-ended response length, depth, and thoughtfulness.

  • The impact on quantitative results: Whether conversational and traditional methods produce comparable outcomes.

  • The impact on AI inputs: Why richer responses from participants lead to stronger, more actionable AI-driven insights.

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