Brand Experience Predictor 
Develop an end-to-end understanding of your experiential brand activations
A conversational, mobile-first research solution to maximize the ROI of experiential brand activations
Brand Experience Predictor (BXP) enables marketers to gain fast and contextual feedback from consumers on potential brand experience activations through predictive analytics on intent to share (word of mouth and social), intent to engage or purchase, and overall brand impact. Uncover immersive, in-the-moment consumer feedback (powered by Rival Technologies' mobile-first, conversational research platform) and maximize Return on Experience (ROE).
A unified and comprehensive solution
Flexibility
BXP Score
Normative Database
Elevate your visibility
Go beyond post-event surveys and media impressions
Pre-testing,
experience
Predict engagement, share-ability and brand impact of potential experiential activations
In-the-moment
feedback
Capture video-based reactions & understand cultural relevancy during experiential activations
Post Activation
Impact
Re-engage with consumers to quantify behavior change and brand lift
Actionable deliverables complete
with video and diagnostics
Actionable deliverables complete
with video and diagnostics
Diagnostic tools highlight where your experience is most compelling and where it falls short in the hearts and minds of your target consumers
Normative database to compare to other experiential brand activations by your company and in your category
Collect video feedback effortlessly in key moments and present video sizzle reels that bring the data to life
Greg Pharo
Senior Global Director, Holistic Communications & Marketing Effectiveness,
Coca-Cola
Our commitment to experiential brand activations is real. We're putting real dollars against these experiences. The Brand Experience Predictor is the only solution I've seen that is purpose built to accurately measure and understand the return on the significant investments we're made in this space. 
Useful resources
The Research on Conversational Research
Learn the impact of conversational research on engagement, data quality, richness and depth, and more.
BXP Case Study: Coca-Cola
Capturing in-the-moment insights before, during and after experiential activations to understand Return on Experience.
Maximizing the Impact of Brand Activations
Learn how to use conversational research design to optimize your investments in experiential marketing.
The Research on Conversational Research
Learn the impact of conversational research on engagement, data quality, richness and depth, and more.
BXP Case Study: Coca-Cola
Capturing in-the-moment insights before, during and after experiential activations to understand Return on Experience.