Media & Entertainment
Win the battle for attention with research that meets fans where they are: capturing what they feel, want, and expect in real time, in context, and in their own words.
A faster, smarter way to capture audience insights
Reach3 doesn’t just study the industry, we help shape its future. Our clients can tap into our deep expertise on where entertainment is headed, including how AI is transforming content discovery and reshaping audience expectations. From fan-first storytelling to hyper-personalized experiences, we bring a forward-looking lens that keeps our clients ahead of the curve.
In-the-moment research that drives patient-centric decision making
Conversational, mobile-first research mirrors how audiences engage
Emotion-rich feedback that reveals why content resonates, or doesn’t
Compact, engaging activities that cut through attention fatigue
Modern segmentation built around audience context, lifestyle, and occasion
How Reach3 helps media & entertainment companies
Gathering feedback on a weekend premiere event
A global TV company used Reach3’s Watch Party solution to capture real-time reactions to a diverse lineup of premieres and pilots. Viewers shared impressions of characters, episode content, and overall show appeal, insights that helped guide programming and promotional strategies.
Tracking viewer journeys through ongoing diaries
To understand what drives binge behavior, a streaming platform engaged viewers through blind, mobile diaries. The study revealed emotional tipping points along the path from awareness to full-season completion, informing retention strategies and content marketing.
Launching a syndicated FAST study
Recognizing rapid growth in the Free Ad-Supported Streaming TV space, Reach3 launched a quarterly syndicated study. Clients gained exclusive access to audience sentiment around ad load tolerance, content discovery habits, and emerging platform trends, helping them make faster, more informed decisions in a crowded market.
Better insights, better decisions
Better insights, better decisions
Dynamic, AI-powered summaries: Extract key themes instantly.
Video & voice storytelling: Go beyond numbers to bring patient experiences to life.
Real-time dashboards: Secure, 24/7 access to insights.
Journalistic-style reports: Designed for all stakeholders, from R&D to marketing teams.
Fully compliant with the regulatory landscape in the healthcare industry covering 50+ global markets and 26 languages
Elevate your research with Reach3
The future of research is real-time, audience-centric, and deeply engaging. Reach3’s mobile-first, AI-enhanced approach helps you stay ahead—capturing richer insights, improving decision-making, and ultimately driving better business outcomes.
Request a callUseful resources for media & entertainment research
The Research on Conversational Research
Learn the impact of conversational research on engagement, data quality, richness and depth, and more.
Modern Research Techniques for Segmentation
Learn how to get a more a nuanced, dynamic understanding of your audience segments.
9 Conversational Research Principles
Learn how companies like Coca-Cola, Kellanova and John Deere implement AI-accelerated, conversational research principles to drive business outcomes.
