Conversational research transforms age-old consumer insights methodologies into more human, organic, and empathetic engagements.
It leverages proven methods and mobile messaging-based technology to create personalized research engagements. Activities that enable brands to engage with people in a more natural way, capturing ongoing, continuous insights on their mobile devices; uncovering insights that drive better business decisions.
Kimberly-Clark optimized e-commerce conversion to drive a 20% increase in sales using conversational methods.
Coca-Cola identified that 1 in 3 people purchased more Coca-Cola products after participating in an experiential activation by using conversational methods embedded in the Brand Experience Predictor.
John Deere discovered that 90% of participants said conversational surveys are better than traditional ones, and 99% said they would participate again in the future.
Brunswick uncovered insights that informed new marketing campaigns, retail partner programs and brand messaging that boosted LTV and reduced customer churn.
Engagement
Situational
awareness
Personalization
Survey Authoring
Tone refinement
Length of interview
Storytelling and reporting
Heavily reliant on recall and after-the-fact surveys completed days or evens weeks after the fact
Force people to context switch using an app or email that takes them out of the moment
Impersonal email-based surveys require annoying profile and repetitive questions
Limited selection of closed and open-ended question types that feel more like a test than a meaningful engagement
Authoring questionnaires with the appropriate tone and language is inconsistent and user dependent.
Long "everything and the kitchen sink" surveys that can be 20+ minutes
Stand-alone reports and presentations stuffed with graphs, tables and charts that nobody reads
Tap into in-the-moment System 1 thinking to uncover more authentic, unfiltered responses in key moments
Engage without interrupting with shorter and more engaging mobile chats triggered by text message
Personalized mobile exercises using dynamic profile variables that enable ongoing, longitudinal learning
Unlock the full capabilities of mobile by incorporating video, emojis, icons and memes into your activities
AI-Augmented tone refinement make it easy to adjust the communication style of activities based on the topic and/or the participant profile
Shorter, text-message triggered exercises significantly reduce the average LOI, with 80% recontact rates
Curated digital storytelling that combines quant, qual and video-based feedback to activate insights among specific stakeholders
How did you like the conversational format compared to other online surveys?
*Prefer conversational over traditional surveys
This type of research makes everything a lot more conversational and we see that people let their guard down a little bit more, and we get great results.
Amplified Insight
Communities
Engage Hard-to-
Reach Audiences
Faster Shopper
Insights
Measure ROI of
Experiential
Marketing
More accurate
Journey Mapping
Research with
Global Reach
Product
Testing