Conversational Research

Get deeper, richer, and more actionable feedback with personalized research engagements that mimic the experience of texting your friends and family

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What is conversational research?

Conversational research transforms age-old consumer insights methodologies into more human, organic, and empathetic engagements.

It leverages proven methods and mobile messaging-based technology to create personalized research engagements. Activities that enable brands to engage with people in a more natural way, capturing ongoing, continuous insights on their mobile devices; uncovering insights that drive better business decisions.

Conversational research delivers impactful ROI

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Kimberly-Clark optimized e-commerce conversion to drive a 20% increase in sales using conversational methods.

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Coca-Cola identified that 1 in 3 people purchased more Coca-Cola products after participating in an experiential activation by using conversational methods embedded in the Brand Experience Predictor.

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John Deere discovered that 90% of participants said conversational surveys are better than traditional ones, and 99% said they would participate again in the future.

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Brunswick uncovered insights that informed new marketing campaigns, retail partner programs and brand messaging that boosted LTV and reduced customer churn.

How is Conversational Research different from traditional approaches?

Engagement

Situational
awareness

Personalization

Survey Authoring

Tone refinement

Length of interview

Storytelling and reporting

Traditional approach

Heavily reliant on recall and after-the-fact surveys completed days or evens weeks after the fact

Force people to context switch using an app or email that takes them out of the moment

Impersonal email-based surveys require annoying profile and repetitive questions

Limited selection of closed and open-ended question types that feel more like a test than a meaningful engagement

Authoring questionnaires with the appropriate tone and language is inconsistent and user dependent.

Long "everything and the kitchen sink" surveys that can be 20+ minutes

Stand-alone reports and presentations stuffed with graphs, tables and charts that nobody reads

Conversational approach

Tap into in-the-moment System 1 thinking to uncover more authentic, unfiltered responses in key moments

Engage without interrupting with shorter and more engaging mobile chats triggered by text message

Personalized mobile exercises using dynamic profile variables that enable ongoing, longitudinal learning

Unlock the full capabilities of mobile by incorporating video, emojis, icons and memes into your activities

AI-Augmented tone refinement make it easy to adjust the communication style of activities based on the topic and/or the participant profile

Shorter, text-message triggered exercises significantly reduce the average LOI, with 80% recontact rates

Curated digital storytelling that combines quant, qual and video-based feedback to activate insights among specific stakeholders

Create research experiences people respond to

Quant, qual and video-based feedback in one seamless research experience
Fast and fluid UI that makes people feel like they are texting a friend (with no app download required)
Emojis, GIFs and videos to keep people engaged (60%+ response rates)
Seamless photos and videos that reveal the emotions and context behind behaviors
Brand text messages that drive familiarity and engagement
Customizable chat interface can include a logo, avatar, and brand colors

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Laura (Lievsay) Plaukovich

Sr. Shopper Insights Team Leader, Kimberly Clark

This type of research makes everything a lot more conversational and we see that people let their guard down a little bit more, and we get great results.