Consumer
Journey Mapping
Get real-time, high-quality insights at every step of the buyer journey using a mobile-first, conversational research approach
Uncover what’s really
driving behaviors
Reach3’s Consumer Journey Mapping solution is designed to help research teams, marketers and CX pros get closer to key moments of truth and better understand the path to purchase.
Leveraging conversational research design principles and powered by AI, this mobile chat-based insight solution is engineered to reach the right people at the right time for ongoing, longitudinal engagement.
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Customer journey mapping research for modern brands
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Longitudinal Learning
Engage real people for ongoing engagement and real-time feedback using modern channels like social media, QR codes and CRM
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Deeper, More Accurate Insights
Combine quant, qual and video in one research exercise to get more contextual feedback
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Fast, Text-triggered Exercises
Mobile text notifications enable seamless multi-phased research that uncovers nuances along the journey
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Actionable Reporting
Use Reach3’s suite of deliverables — from real-time mobile deliverables to curated interactive journey maps — to inspire action
Journey mapping with immediate impact
Auto purchase
financing journey
Reach3 used a multi-phased approach, including in-depth interviews and advanced analytics, to uncover opportunities in attracting new auto buyers in different segments
Consumer boating
experience
Mapped out the new boater experience from pre-season check to end-of-season to understand opportunities for improvement in the buyer journey
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Multi-country path to
purchase study
Used Reach3's conversational research approach to understand a social media brand’s unique role in consumers’ shopping journey and how it influences and leads to purchase
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Sick Care Journey
Understanding
Used pre-shop, in-store, and post-shop mobile diaries and observational approaches (via video) to understand the journey for sick care
Activation: Deliverables that drive action
Activation: Deliverables that drive action
24/7 access to real-time reports and toplines to keep your team updated in real-time
Visually engaging, interactive journey maps help to socialize the findings among key stakeholders
Curated digital stories can speak to the unique needs of different stakeholder teams
Video reels bring the voice of the customer into the boardroom and bring your insights to life
Holistic, white-glove support for your journey mapping research needs
Identify unmet needs and understand the buyer context
Using Rival Tech, the world’s first enterprise-grade conversational research platform, Reach3’s industry experts will develop a foundational conversational survey to quantify unmet consumer needs and gaps.
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Driving Better Business Outcomes
John Deere
John Deere discovered that 90% of participants said conversational surveys are better than traditional ones.
Coca-Cola
Coca-Cola identified that 1 in 3 people purchased more Coca-Cola products after participating in an experiential activation.
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