Skip to content

Approach
Solutions
- Community 2.0
  
  Run engaging quant, qual and video studies using the next wave of insight communities
- Voice Of Market
  
  Conversational insights and best in-class panels, together for the first time
- Brand Experience
  
  The first scalable research solution to provide modern marketers with early-stage feedback on the effectiveness.
- New Customer Experience
  
  Sample text here. Placeholder sample text placeholder sample text placeholder sample text.
- Message Testing
  
  Sample text here. Placeholder sample text placeholder sample text placeholder sample text.
- Journey Mapping
  
  Sample text here. Placeholder sample text placeholder sample text placeholder sample text.
- Early Stage Innovation
  
  Sample text here. Placeholder sample text placeholder sample text placeholder sample text.
- TrendSpot
  
  Sample text here. Placeholder sample text placeholder sample text placeholder sample text.
- Watch Party
  
  Sample text here. Placeholder sample text placeholder sample text placeholder sample text.
- Gen Z On-Demand
  
  Sample text here. Placeholder sample text placeholder sample text placeholder sample text.
- Persona
  
  Sample text here. Placeholder sample text placeholder sample text placeholder sample text.
Industries
- Consumer, Retail & Shopper Insights
  
  AI-accelerated, mobile chat-based techniques connect you with consumers when and where decisions happen.
- Health & Pharma Research
  
  Real-time, patient-centric insights. Capture authentic patient and physician experiences.
- Technology
  
  Sample text here. Placeholder sample text placeholder sample text placeholder sample text.
- Finance & Insurance
  
  Sample text here. Placeholder sample text placeholder sample text placeholder sample text.
Client Stories
Resources

Get started

Get started

Persona

Continuous, cost-effective consumer illumination and humanization

Request a call

Group 9894

Request a call

Rich understanding to build a competitive advantage

To maximize your investments in product development and marketing, you need a deep and rich understanding of your most valuable consumers.

Persona provides an ongoing and cost-effective solution for getting inside the hearts and minds of your target consumers — revealing the moments, mindsets, tensions and triggers that drive attitudes and behaviors.

Create actionable personas that drive better decision making
Illuminate and humanize high value audiences throughout the enterprise
Optimize product development & marketing activation strategies

How it works

Build-an-organic-community

Build an organic
community

Use modern messaging platforms and social media to recruit and engage high-value audiences.

Image-learning

In-depth consumer learning

Through immersive, iterative learning streams, identify, size and prioritize consumer segments that matter the most to your business. Combine deep qualitative understanding and rich digital ethnography with quantitative, statistically valid data to optimize segments and personas.

Image-consumers

Illuminate consumers and inspire stakeholders

Humanize audience segments through immersive digital storytelling deliverables and unlock consumer-centric product development and marketing communications strategies.