Persona

Continuous, cost-effective consumer illumination and humanization

Rich understanding to build a competitive advantage

To maximize your investments in product development and marketing, you need a deep and rich understanding of your most valuable consumers.

Persona provides an ongoing and cost-effective solution for getting inside the hearts and minds of your target consumers — revealing the moments, mindsets, tensions and triggers that drive attitudes and behaviors.

Create actionable personas that drive better decision making
Illuminate and humanize high value audiences throughout the enterprise
Optimize product development & marketing activation strategies

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How it works

Build an organic
community

Use modern messaging platforms and social media to recruit and engage high-value audiences.

In-depth consumer learning

Through immersive, iterative learning streams, identify, size and prioritize consumer segments that matter the most to your business. Combine deep qualitative understanding and rich digital ethnography with quantitative, statistically valid data to optimize segments and personas.

Illuminate consumers and inspire stakeholders

Humanize audience segments through immersive digital storytelling deliverables and unlock consumer-centric product development and marketing communications strategies.

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