AI
Listening
Understand and Optimize the Impact of AI Search for Your Brand and Products
The New Discovery Reality
ChatGPT, Claude, Gemini, Grok and Perplexity are now among the most visited platforms in the world. Millions of consumers turn to AI daily asking questions like “What should I watch tonight?” or “What brand would you recommend?"
Unlike search, AI has a point of view – it responds with personalized recommendations tailored to the user, context, and intent.
Reach3's AI Listening solution reveals the relative impact of AI in the path to purchase, and how to optimize for conversion.
Uncover End-to-End AI Intelligence
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How Your Consumers Use AI
Discover when, why, and how deeply AI influences the decision journey among your high-value consumers
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Your AI Share of Voice
Learn how often your brand is recommended versus competitors across all five leading AI models
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AI Training Data vs Live Web
Uncover whether AI draws from training data or live results when recommending brands & products in your category
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Recommendation Rationale
Discover the decision logic and attributes AI weights most heavily when making recommendations
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Persona-Level Insight
Uncover which contexts and demand spaces drive AI recommendations in your favor
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Human Validation
Continuously monitor, optimize and validate AI recommendations among real human respondents
AI-Accelerated Research Framework
Qualitative + Quantitative Exploration
In-Depth Interviews
- Explore how consumers use AI to discover and decide
- Validate prompts, personas, and demand spaces
Foundation Landscaping
- Quantify AI usage, frequency, and type across categories & consumer segments
- Establish benchmarks for future optimization
Behavioral Immersion
In-the-moment Mobile Ethnography
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Observe your target audience with real-world AI usage moments
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Capture authentic language and behaviors through conversational methods
AI Listening
Proprietary Method of Monitoring of AI Outputs
- Systematically queries 5 leading AI models at scale
- Infuses context through personas and demand spaces
- Analyze recommendations, reasoning, and data sources
- Tracks frequency and patterns
AI Optimization
Ongoing Consumer Validation- Pressure test AI recommendations with your high-value audiences
- Measure relevance, resonance, and conversion potential
- Continuously identify optimization opportunities
Optimize PR, Marketing, Advertising, and SEO strategy
Optimize PR, Marketing, Advertising, and SEO strategy
Prioritize where and how to show up in the AI ecosystem
Set a baseline and track improvement over time
Prioritize PR, content, or SEO strategy accordingly
Identify the attributues to own and amplify in your messaging
Focus content and media investment where AI is already working for you
Identify where AI is helping or hurting brand perception and purchase intent
Useful resources
The Research on Conversational Research
Learn the impact of conversational research on engagement, data quality, richness and depth, and more.
AI’s Best Real-World Applications
Using Jobs To Be Done and System 1 and System 2 thinking to uncover deeper insights.
Modern Techniques for Message Testing
Fast and accurate insights when testing taglines, positionings, RTBs or product descriptions.
