Conversational Research

Get deeper, richer, and more actionable feedback with personalized research engagements that mimic the experience of texting your friends and family

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What is conversational research?

Conversational research transforms age-old consumer insights methodologies into
more human, organic, and empathetic engagements.

It leverages proven methods and mobile messaging-based technology to create personalized research engagements. Activities that enable brands to engage with people in a more natural way, capturing ongoing, continuous insights on their mobile devices; uncovering insights that drive better business decisions.

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Conversational research delivers impactful ROI

Optimized e-commerce conversion
to drive a 20% increase in sales using conversational methods.

Identified that 1 in 3 people purchased more products after participating in an experiential activation by using conversational methods embedded in the BXP.

Discovered that 90% of participants said conversational surveys are better than
traditional ones, and 99% said they would participate again in the future.

Uncovered insights that informed new
marketing campaigns, retail partner programs
and brand messaging that boosted LTV and reduced customer churn.

How is Conversational Research different from traditional approaches?

Traditional Approach

Conversational Approach

Engagement

Heavily reliant on recall and after-the-fact surveys completed days or evens weeks after the fact

Tap into in-the-moment System 1 thinking to uncover more authentic, unfiltered responses in key moments

Situational Awareness

Force people to context switch using an app or email that takes them out of the moment

Engage without interrupting with shorter and more engaging mobile chats triggered by text message

Personalization

Impersonal email-based surveys require annoying profile and repetitive questions

Personalized mobile exercises using dynamic profile variables that enable ongoing, longitudinal learning

Survey Authoring

Limited selection of closed and open-ended question types that feel more like a test than a meaningful engagement

Unlock the full capabilities of mobile by incorporating video, emojis, icons and memes into your activities

Tone Refinement

Authoring questionnaires with the appropriate tone and language is inconsistent and user dependent.

Al-Augmented tone refinement make it easy to adjust the communication style of activities based on the topic and/or the participant profile

Length of Interview

Long "everything and the kitchen sink" surveys that can be 20+ minutes

Shorter, text-message triggered exercises significantly reduce the average LOI, with 80% recontact rates

Storytellingand Reporting

Stand-alone reports and presentations stuffed with graphs, tables and charts that nobody reads

Curated digital storytelling that combines quant, qual and video- based feedback to activate insights among specific stakeholders

Create research experiences people respond to

Create research experiences people respond to

Quant, qual and video-based feedback in one seamless research experience

Fast and fluid UI that makes people feel like they are texting a friend (with no app download required)

Emojis, GIFs and videos to keep people engaged (60%+ response rates)

Seamless photos and videos that reveal the emotions and context behind behaviors

Brand text messages that drive familiarity and engagement

Customizable chat interface can include a logo, avatar, and brand colors

Laura (Lievsay) Plaukovich

Senior Shopper Insights Team Leader, Kimberly Clark

This type of research makes everything a lot more conversational and we see that people let their guard down a little bit more, and we get great results.

Amplified Insight Communities

Engage Hard-to-Reach Audiences

Faster Shopper Insights

Measure ROI of Experiential Marketing

More accurate Journey Mapping

Research with Global Reach

Learn more about Conversational Research

research-on-research

Research on Conversational Research

Learn the impact of conversational research on engagement, data quality, richness and depth, and more.

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masterclass

Modern Research Techniques for Communities

Evolve your community using AI, mobile chat and conversational design to capture fast, in-the-moment insights

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e-book

9 Conversational Research Principles

Learn how companies like Coca-Cola, Kellanova and John Deere implement AI-accelerated, conversational research principles to drive business outcomes.

download now

More Resources

Conversational Research

What is conversational research?

Conversational research delivers impactful ROI

How is Conversational Research different from traditional approaches?

Create research experiences people respond to

Create research experiences people respond to

Preferred across generations

85%

GenZ

76%

Millennials