Conversational Research

Modern, AI-accelerated mobile-first insight techniques that reveal emotions, behaviors & context in one research touchpoint.

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What is Conversational Research?

Conversational research transforms traditional consumer insights methodologies into faster, more human, organic, and authentic engagements.

It leverages modern, AI-accelerated mobile chat technologies and agentic workflows to create personalized research engagements that enable brands to capture ongoing, continuous insights - with greater depth, agility & nuance than traditional online survey-based research techniques.

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Conversational Research Delivers Impactful ROI

Optimized e-commerce conversion
to drive a 20% increase in sales using conversational methods.

Identified that 1 in 3 people purchased more products after participating in an experiential activation by using conversational methods.

Increased both customer and dealer engagement in 5 global markets using conversational research techniques.

Boosted customer lifetime value by optimizing marketing through conversational research approaches.

How is Conversational Research Different from Traditional Approaches?

Traditional Approach

Conversational Approach

Engagement

Heavily reliant on recall and after-the-fact surveys completed days or evens weeks after the fact

Tap into in-the-moment System 1 thinking to uncover more authentic, unfiltered responses in key moments

Situational Awareness

Force people to context switch using an app or email that takes them out of the moment

Engage without interrupting with shorter and more engaging mobile chats triggered by text message

Personalization

Impersonal email-based surveys require annoying profile and repetitive questions

Personalized mobile exercises using dynamic profile variables that enable ongoing, longitudinal learning

Survey Authoring

Limited selection of closed and open-ended question types that feel more like a test than a meaningful engagement

Unlock the full capabilities of mobile by incorporating video, emojis, icons and memes into your activities

Tone Refinement

Authoring questionnaires with the appropriate tone and language is inconsistent and user dependent.

Al-Augmented tone refinement make it easy to adjust the communication style of activities based on the topic and/or the participant profile

Length of Interview

Long "everything and the kitchen sink" surveys that can be 20+ minutes

Shorter, text-message triggered exercises significantly reduce the average LOI, with 80% recontact rates

Storytellingand Reporting

Stand-alone reports and presentations stuffed with graphs, tables and charts that nobody reads

Curated digital storytelling that combines quant, qual and video- based feedback to activate insights among specific stakeholders

Research Experiences People Actually Respond To

Research Experiences People Actually Respond To

AI-accelerated quant, qual & video-based feedback in one seamless exercise

Fast & fluid UI that feels like texting a friend (with no app download required)

Emojis, GIFs & affirmations to keep people engaged (60%+ response & recontact rates)

Seamless photos & videos revealing the emotions and context driving behaviors

Mobile text-based notifications that engage people in-the-moment.

Instant, AI-based analytics, data visualization & curated digital stories that activate insights.

Preferred across generations

How did you like the conversational format compared to other online surveys?

85%

GenZ

76%

Millennials

75%

Gen X and Above

*Prefer conversational over traditional surveys

Laura (Lievsay) Plaukovich

Senior Shopper Insights Team Leader, Kimberly Clark

This type of research makes everything a lot more conversational and we see that people let their guard down, driving greater depth and richness than traditional techniques.