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In-the-moment Qual, Quant & Video-based research solutions

Today’s shoppers are a moving target. They seamlessly switch between digital and physical channels, making split-second decisions that defy prediction.

81%

of Gen Z prefer 
in-store discovery

59

of in-store shoppers research online first

77%

of smartphone users make impulse purchases

Greater depth & richness compared to traditional approaches

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In-the-moment insights

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Conversational AI-accelerated, mobile approach

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Mobile text-based deployment

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Seamless photos & videos

Compelling deliverables that activate your insights

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Compelling deliverables that activate your insights

Authentic consumer voices: Bring findings to life with video reels capturing real shopper emotions, behaviors, and in-the-moment decisions

Retail-ready insights: Equip sales teams with compelling, data-driven recommendations to enhance in-store execution and e-commerce strategies.

Dynamic reporting: From interactive PowerPoint decks to mobile-friendly digital reports, our insights fit seamlessly into your workflow.

Useful resources for consumer & shopper insights

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Coca-Cola

Used the Brand Experience Predictor to refine, optimize and measure the impact of experiential brand activations.

Product innovation, ideation and co-creation

Modern Research Techniques for Co-creation and Ideation

Identify unmet needs and “jobs to be done” to fuel successful innovation.

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9 Principles of Conversational Research

Learn how brands like John Deere, Coca-Cola, Kellanova, and Kimberly-Clark use conversational approaches to drive business outcomes.

Effective customer journey mapping

Modern Research Techniques for Customer Journey Mapping

Learn how companies in financial services, CPG, retail and others use modern approaches to better understand the end-to-end customer experience.

Meet the team

Let's start with a conversation.

Request a call from one of our experts.