Message
Testing
A faster, smarter way to test brand messaging through AI-accelerated, mobile chat-based conversational insights
Reimagine how you test
your brand messages
Reach3’s modern approach to message testing uses mobile chat-based technology, AI, and conversational research design to gain critical in-the-moment feedback. Designed to feel natural and intuitive, this innovative approach seamlessly blends quantitative, qualitative, and video-based feedback to deliver a 360-degree understanding of the real impact of your messaging.
Message testing that fits today’s complex ecosystem
Reach3's solution is a scalable, in-the-moment research solution for today’s modern marketers
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Capture Instant Reactions
Measure gut-level System 1 responses with real-time feedback, helping you identify messages that truly resonate.
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Understand Emotional Drivers
Dig deeper into emotional and functional appeal to uncover the "why" behind the reaction.
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Own Your Messaging Territory
Assess brand linkage to ensure messages are associated with your brand—not your competitors.
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Quick, Actionable Insights
Leverage AI-powered tools to analyze video, qualitative, and quantitative data, delivering results faster and more efficiently.
Message testing that delivers in-the-moment, authentic feedback
Tagline testing for a telecom brand
Used Reach3's conversational insights approach to test and prioritize new taglines, ensuring alignment with brand positioning and identifying messaging risks.
Sustainability messaging for CPG
Conducted a co-creation process, including a consumer scavenger hunt and online forums, to develop and refine sustainability messaging.
AI feature exploration for mobile
Leveraged conversational research to identify top AI use cases and test messaging strategies, uncovering how to communicate these features effectively to the market.
Activation: Deliverables that drive action
Activation: Deliverables that drive action
Keep your teams informed with immediate access to data, including AI-based summaries and real-time sentiment analysis
Bring findings to life with dynamic PowerPoint decks, including charts, correspondence maps, and TURF analysis to visualize key insights
Curated digital stories tailored to the unique needs of different teams
Showcase authentic consumer feedback with seamless video clips that reveal emotional responses and add context to quantitative findings
AI-powered summarization tools
Flexible deliverable formats
Conversational research for modern message testing
Break through the clutter with intuitive insights
Reach3’s conversational research approach captures real-time consumer feedback through mobile chat, seamlessly blending quantitative, qualitative, and video responses. By engaging participants where they are, we uncover gut-level reactions and emotional resonance so move forward with confidence.
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Uncover emotional and functional drivers of success
Our agile message testing framework goes beyond traditional methods, providing an in-depth understanding of what works, why it resonates, and how to stand out in a crowded marketplace. Through immersive mobile chats, respondents share authentic reactions and insights, offering depth and clarity.
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Activate results for impactful messaging
Leverage real-time data and AI-driven analytics to refine your messaging strategy. Reach3 deliverables include composite scores, brand linkage maps, TURF analysis, and video showreels, ensuring your creative resonates with your audience and drives measurable results.
Driving Better Business Outcomes
John Deere
John Deere discovered that 90% of participants said conversational surveys are better than traditional ones.
Coca-Cola
Coca-Cola identified that 1 in 3 people purchased more Coca-Cola products after participating in an experiential activation.
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