Watch
Party

Engaging consumers in a crowded media landscape

Capturing attention and breaking through the noise is a difficult task. Many advertisers, media companies & studios are experimenting with new ways to reach audiences, including new streaming release windows, shoppable QR codes, and immersive sponsor integrations. How can brands quickly measure the effectiveness of these new content strategies?

Traditional research approaches often use slow, email-based recall approaches, which rely on a viewer’s (often faulty) memory. These antiquated techniques fail to fully capture in-the-moment emotional connection and impact, ultimately leaving researchers with more unanswered questions. Instead, Watch Party gathers quant, qual and video-based feedback as it happens, with AI-accelerated conversational input flowing both during and after the event.