Brand Experience Predictor
Predict, measure & optimize the performance of your experiential brand activations.
A conversational, mobile-first research solution to maximize the ROI of experiential brand activations
Brand Experience Predictor (BXP) enables marketers to gain fast and contextual feedback from consumers on experiential brand activations through our AI-accelerated, in-the moment mobile research techniques.
Fast & Comprehensive Measures
Brand
Impact
In-the-moment
Experience
Intent
to Share
Intent
to Purchase
Go beyond post-event surveys and media impressions
Pre-testing
experience
Predict engagement, share-ability and brand impact of potential experiential activations
In-the-moment
feedback
Capture video-based reactions & understand cultural relevancy during experiential activations
Post-Experience
Impact
Re-engage with consumers to quantify behavior change and brand lift
Award-Winning Suite of Deliverables
Award-Winning Suite of Deliverables
Diagnostic tools highlight where your experience is most compelling and where it falls short in the hearts and minds of your target consumers
Normative database to compare to other experiential brand activations by your company and in your category
Collect video feedback effortlessly in key moments and present video sizzle reels that bring the data to life
Track the success of your experiential brand activations with our proprietary BXP score
Greg Pharo
Senior Global Director, Holistic Communications & Marketing Effectiveness,
Coca-Cola
Our commitment to experiential brand activations is real. We're putting real dollars against these experiences. The Brand Experience Predictor is the only solution I've seen that is purpose built to accurately measure and understand the return on the significant investments we're made in this space. 
Useful resources
Experiential Marketing Measurement
Coca-Cola shares how they pre-test, measure and optimize the impact of experiential marketing.
BXP Case Study: Coca-Cola
Capturing in-the-moment insights before, during and after experiential activations to understand Return on Experience.
Maximizing the Impact of Brand Activations
Learn how to use conversational research design to optimize your investments in experiential marketing.
The Research on Conversational Research
Learn the impact of conversational research on engagement, data quality, richness and depth, and more.
