2024 CONVERSATIONAL MASTERCLASS SERIES
Modern Research Techniques for In-the-Moment Message Testing
Is your message truly resonating with your intended audience?
Traditional research methods for message testing can be slow, costly, and often miss the mark. In today's fast-paced world, you need insights that are timely, scalable, and reflective of real consumer sentiment.
Whether you're interested in co-creating new taglines with consumers or testing positionings, RTBs or product descriptions, this webinar will provide best practices.
Watch this masterclass webinar to learn how to:
- Use mobile-first, conversational approaches to capture both System 1, gut reactions and more deliberate, System 2, prompted reflection
- Optimize tonality, brand fit, and message personalization using AI and advanced analytics
- Leverage an end-to-end communications platform for rapid validation and iteration
- Develop engaging deliverables that address diverse stakeholder needs and increase the visibility of your insights

