John Deere, a global leader in agricultural, construction, and forestry equipment, has a rich history of innovation spanning close to 200 years. The company started with pioneering solutions like the steel plow in the 1830s and evolved into a technology company that applies advanced innovations to its machinery today. This shift is not only reflected in their product offerings but also in how they engage with customers and gather insights to innovate continuously.
Faster response rates: Moving to SMS drastically improved participation and response time.
Higher engagement: The conversational approach made the research process more enjoyable, even for busy producers and dealers.
Richer insights: Video and photo submissions provided deeper, more actionable insights, helping John Deere understand how customers interact with their products in real time.
Improved reporting: John Deere benefited from dynamic, visually engaging reports that engaged stakeholders more effectively across its global organization.
It’s a good way to reach customers who are never sitting still. There's power in these new inputs that are available to us through the phone. For example, the video and in-the-moment feedback helps us understand the 'why' behind the rows and columns of other data we have coming in continuously from multiple sources.
.png?width=396&height=372&name=image%20(10).png)
Used Reach3's AI-driven conversational insights to validate a new product launch and improve innovation.
Used the Brand Experience Predictor (BXP) to optimize and measure the impact of their experiential brand activations.
