Weber Blackstone Fuels Shopper Journey Insights With A Modern Approach

Laura Ammigan, Director of Global Insights and Analytics at Weber Blackstone, joined Jonathan Dore, EVP and Founding Partner at Reach3 Insights, to discuss how Weber Blackstone leverages mobile-first, conversational research and ongoing consumer communities to develop a deeper understanding of its consumers and deliver fast, actionable insights.

This presentation was delivered at a Quirk’s event in Chicago.