One Year In: Spending is More Deliberate
49% of consumers are not optimistic about the future with consumers making intentional purchasing.
Reach3's Trade Winds is a research initiative designed to track consumer sentiment and behavior in real time as economic conditions shift. Using Rival’s mobile-first, conversational research platform, this study captures a mix of quantitative data and unfiltered video feedback to reflect how US and Canadian consumers are reacting to key developments.
49% of consumers are not optimistic about the future with consumers making intentional purchasing.
Nearly 2 in 5 Americans plan to cut holiday spending as economic pessimism spikes.
Nearly 2 in 5 Americans plan to cut holiday spending as economic pessimism spikes.
Persistent economic anxiety affects shopping behaviors heading into key spending seasons.
Persistent economic anxiety affects shopping behaviors heading into key spending seasons.
Americans share what they think the temporary US-China tariff pause means for them, and how it makes them feel about the broader economic landscape.
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