August 11 | 9 am PST // 12 pm EST
The New Science of Discovery in an AI-Driven World
Combining Audience Segmentation and AI Listening to Understand Today's Consumer Decision-Making
As AI, algorithms, and increasingly fragmented customer journeys reshape how people discover, evaluate, and choose brands, products, services, and content, traditional research approaches are struggling to keep pace.
Researchers need new ways to understand not only who consumers are, but also how context, emotion, and decision-making moments influence their choices.
This session features a case study of how to develop a next-generation research program for understanding content discovery.
The program is built around two core innovations:
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a persona- and demand space driven segmentation framework
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a breakthrough AI recommendation and optimization platform.
This versatile approach provides deeper insight into who consumer audiences are, how they make choices across different moments, the emotional drivers behind those decisions and the role AI now plays in the consumer decision journey.
Join this complimentary MRII webinar on Aug 11 at 9:00am PST / 12:00pm EST.
Why should you attend?
Attendees will leave with practical ideas that can be applied well beyond the media industry to any category where consumer choice is increasingly influenced by AI and complex digital journeys. All registrants will receive a link to the recorded webinar video, so you can view it later if more convenient.