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59% of consumers say rewards make them more loyal to a brand, new research from PayPal and Reach3 Insights finds

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Rethinking ROE (Return on Experience): Why experiential marketing is gaining ground in healthcare and what we need to measure

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What Consumers Expect From Market Research in 2025

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Nearly 4 in 10 Americans cutting back on entertainment: streaming services, movies, and live events

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The Silver Linings Advertising Playbook

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Miss Top-of-Wallet Today, Risk Irrelevance Tomorrow

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Segmentation’s Resurgence: Why Modern Marketers Are Doubling Down on Getting It Right

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Losing Insights to Boredom, Not Bots: Poor Respondent Experiences Are Killing Data Quality

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Future of insights: Brands are making smarter decisions, faster

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