Former Fox, Nickelodeon, Disney and Comedy Central exec to lead Reach3’s office in Los Angeles
September 4, 2019 — Reach3 Insights today announced the appointment of Melva Benoit as Head of Media and Entertainment. In this newly created position, Benoit will lead Reach3’s expansion into Southern California as the head of the research consultancy’s Los Angeles office.
“Melva has a long history of delivering strategic insights that transform media brands,” said Matt Kleinschmit, CEO and Founder of Reach3. “Her track record in leadership, business strategy and audience insights is nothing short of exceptional. Our conversational approach to audience research is getting a lot of interest from media companies as they look to deepen engagement and connections — Melva is joining our team at a crucial time.”
Most recently the Founder and President of the Marian Dupree Group, an insights and solution company providing strategic advisory services around consumer insights, content and product development, Benoit’s experience includes senior roles at Fox Broadcasting Company, NBCUniversal, MTV’s Nickelodeon, Disney, Comedy Central and Turner Broadcasting. Under her leadership as SVP for Analytics Innovation Research and Strategy, Benoit’s research team at Fox played a central role in helping to increase viewership and enable the network to achieve ranking as the most viewed.
“My biggest passion is pursuing authentic audience feedback by using innovative technologies that engage consumers in new and more impactful ways,” said Benoit. “Reach3 and its sister company, Rival Technologies, are creating solutions that allow companies to get candid, real-time audience feedback at scale. It’s a compelling value proposition that I’m excited to bring to our clients.”
Reach3, a research consultancy, has grown rapidly since its launch just over a year ago, servicing brands such as Johnson & Johnson, RXBar, Jagermeister, Cineplex and Snapchat. The company was recently included in GreenBook Research Industry Trends (GRIT) Business & Innovation Report, securing ranking in the full-service and strategic consulting “most innovative” lists. With a growing demand from Fortune 500 clients for its on-demand conversational insight solutions, Reach3 is focused on growth both in the U.S. and globally.
Reach3 Insights is a full-service research consultancy that develops scalable, conversational insight solutions for today’s modern, agile enterprise. Led by CEO Matt Kleinschmit, the company uses immersive, in-the-moment research designs and dynamic digital storytelling to deliver deep experiential insights that inspire action. Reach3 is part of Reid Campbell Group and a sister company to Rival Technologies, a tech company developing chat, voice and video solutions that integrate into messaging platforms and technologies that people actively use on a daily basis. For more information, visit reach3insights.com.
Interview opportunities with Matt Kleinschmit, Founder and CEO of Reach3 Insights, and Melva Benoit, Head of Media and Entertainment, are available upon request.
Media assets, including headshots, are available here.
For more information, contact:
President, Daddi Brand Communications