In health and pharma research, capturing authentic insights has never been more critical.
But here's the pulse check: Traditional research approaches are showing their age. Some are too slow or rigid to keep up with today's fast-paced world, while others fail to get to the heart of people's real experiences.
In this webinar, you'll learn about modern, immersive, AI-powered research techniques that help you go beyond surface-level data. Discover how to use mobile chat-based, conversational research to capture in-the-moment qual, quant & video-based feedback that reveals emotional depth and uncovers the true human stories behind health-related behaviors.
