From Function to Feeling: Decoding Today's Beverage Choices Using Modern Conversational Research

Is what you drink the new lifestyle hack?

As consumers become increasingly accustomed to personalizing every aspect of their lives, it's no surprise that beverage choices are following suit.

What people choose to drink throughout the day is becoming an increasingly personal and emotional decision. Whether driven by health goals, function, mood, taste, or brand, beverages are being selected to complement how consumers feel - and how they want to feel - not simply to quench their thirst.

Based on recent in-the-moment research from over 2000 Americans, this masterclass will reveal how consumers are making increasingly sophisticated beverage decisions, treating drink choices much like any other lifestyle decision.

Join to discover how AI-accelerated conversational research, which combines mobile-first qualitative, quantitative, video, and advanced analytics, can uncover the emotional drivers behind beverage choice faster and with greater depth than traditional research approaches.