The future of snacking: How Cheez-It embraced an AI-accelerated, mobile chat-based research approach for innovation testing

 Scott Healy, Senior Manager, Insights & Analytics - Cheez-It, Kellanova, joined Jonathan Dore, EVP & Founding Partner, Reach3 Insights, to share how they used an AI-accelerated, conversational research approach to engage hard-to-reach Gen Z and multicultural consumers and quickly assess and co-create the key elements of a new product.