Experiential Marketing 2.0

Learn key strategies and metrics to measure and optimize experiential brand activations.

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To create affinity and resonance for their brands, many marketers today are shifting their budget from traditional advertising to experiential brand activations. But often proving the ROI of these marketing initiatives is difficult—making it challenging to improve your efforts and secure more budget.


Hear from an all-star cast of marketing and insight leaders to learn how brands like Coca-Cola are using early-stage feedback on the effectiveness and potential of experiential marketing.  


  • Greg Pharo - Senior Global Director, Holistic Communications & Marketing Effectiveness, Coca-Cola
  • Ed Keller - CEO, The Keller Advisory Group
  • Eileen Campbell - Board Chair, Rival Group, Former CMO of IMAX and Former CEO of Kantar Millward Brown


  • Dara St. Louis - Executive Vice President & Founding Partner, Reach3 Insights