2026 Digital Health Trends

New technologies like AI are changing the way people track and manage their health and wellness. To remain relevant, brands need to understand what's evolving and why. 

Digital Health Trends is an ongoing research program from Reach3 Insights that tracks consumer attitudes in this dynamic space. Powered by Rival Technologies, it combines quant, qual and video feedback from a nationally representative Angus Reid sample.

Digital Health Trends 2026 builds on previous research initiatives from Reach3, providing rich and contextual longitudinal insights. 

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Covering topics and themes that matter to insights pros, marketing leaders and business executives: 

• Trust in the use of AI for healthcare
• The impact of GLP-1s — in health and wellness and beyond 
• Fitness tracking 
• Future trends and what's coming up