Digital Health Trends 2026

Digital Health Trends is an ongoing research initiative tracking how consumer attitudes evolve as new technologies become more embedded in everyday life. It uses Reach3's  proprietary AI-accelerated conversational research approach and the Rival Technologies platform to capture quantitative, open-ended, and video responses from a nationally representative sample of Americans. Rival’s AI Smart Probe follow-ups helped uncover the motivations and concerns shaping trust in AI in healthcare.