Creative Artists Agency manages billions in brand partnerships across sports, entertainment and culture, where experiential activations play a growing role in how brands show up and connect with audiences. But as investment in experiences has grown, so has pressure to prove their impact.
Insight while the experience was still live: CAA was able to report performance metrics to stakeholders during the activation, not weeks later.
Clear read on engagement and shareability: These metrics were not standalone. They were rolled into one BXP score to enable benchmarking.
Immediate optimization signals: Because feedback was tied to specific moments and elements within the activation, CAA could see exactly what was driving engagement - helping shape how future experiences would be designed and prioritized.
Integration into broader measurement strategy: The data did not sit in isolation. It was incorporated into CAA’s wider dashboards, helping connect experiential performance to overall brand and partnership impact.
[With Reach3 as a partner], we’re not just going into things based on vibes. We actually have some metrics and measurements in place, as well as measuring the outcomes after the events... And that’s really the power of it… having that ability to understand what’s happening and to iterate for optimization.
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McCormick evolved its insight community to better connect with consumers around the world.
Coca-Cola identified that 1 in 3 people purchased more Coca-Cola products after participating in an experiential activation.
