The quick-service restaurant (QSR) landscape is in flux, shaped by economic pressures, evolving consumer tastes, and shifting expectations around value. In this evolving space, consumers are assessing spending habits and what they want and need.
To better understand these dynamics, Reach3 has launched a research series exploring consumer attitudes, preferences, and needs in the ever-changing QSR space. Through Reach3's Gen Z On Demand solution and conversational approach and leveraging the Rival Technologies platform, this initiative provides a closer look at how Gen Z is shaping the future of QSR in the US and Canada.
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