2025 CONVERSATIONAL MASTERCLASS SERIES

Modern Insight Techniques for Health and Pharma

In health and pharma research, capturing authentic insights has never been more critical.

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But here's the pulse check: Traditional research approaches are showing their age. Some are too slow or rigid to keep up with today's fast-paced world, while others fail to get to the heart of people's real experiences.

In this webinar, you'll learn about modern, immersive, AI-powered research techniques that help you go beyond surface-level data. Discover how to use mobile chat-based, conversational research to capture in-the-moment qual, quant & video-based feedback that reveals emotional depth and uncovers the true human stories behind health-related behaviors. 

Demo chat survey for health care and pharma market research

Join this masterclass webinar to hear best practices and real-world case studies across a variety of health and pharma research scenarios, including: 

  • Developing and testing new therapeutics (e.g., GLP-1s): From early concept to clinical rollout, discover ways to gather feedback that informs every stage.
  • In-the-moment usage testing for medical devices and digital health products: Get real-time reactions to better understand how innovations fit into patients' lives.
  • Building communities (patients, caregivers, etc.) for ongoing insights: Tap into continuous quant, qual, and video feedback in a single research touchpoint to stay connected with evolving needs.
  • Engaging with healthcare professionals (HCPs): Create meaningful conversations with doctors, nurses, and other HCPs to capture their perspectives and improve your outcomes.
  • Getting real-time, on-site feedback: Clinic and tradeshow evaluation using our mobile-first, conversational approach.
        

Featuring experts in health and pharma research: 

  • Christine Nguyen, Senior Research Director, Reach3 Insights 
  • Dara St. Louis, EVP & Founding Partner, Reach3 Insights 
  • Matt Kleinschmit, CEO & Founder, Reach3 Insights 

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