During COVID-19, consumer habits and preferences were changing rapidly as people looked for alternative ways to spend time with their loved ones. Moreover, research performed by Reach3 Insights indicated that 45% of Americans had shifted brands during the pandemic, and 85% of these consumers planned to stick with their new purchase decisions.
About Brunswick Corporation
Established in 1845, Brunswick Corporation is the largest maker of pleasure boats in the world. They are responsible for developing, manufacturing and marketing a wide variety of recreational marine products, such as boats, parts, accessories, propulsion, and business acceleration.
Outcomes - The new platform delivered big wins:
Outcomes - The new platform delivered big wins:
Allowed Brunswick to quickly gather rigorous quant data and deeper, richer qual feedback from their consumers in one agile learning stream.
The community allows Brunswick to run rapid, repeatable studies at scale with a variety of key customer segments.
Rich video selfies helped reveal contextual dynamics behind the e-commerce shopping experience and revealed several specific optimization areas that had the potential to increase conversion.
Gathered actionable feedback that highlights critical moments in the digital experience and potential points of friction
Larisa Mats
Consumer & Market Insights Leader
The Ripl community has already provided immeasurable value. The Rival platform has replaced the need to invest significant resources into siloed, ad-hoc research projects. I don’t have a team of researchers at Brunswick, so the greatest source of value comes from having Reach3 on my team.
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