When uncertainty hits, the instinct to pause can feel responsible. Freeze budgets. Wait for clarity. And then maybe resume doing consumer research. 

But if the last...

If you’re working in CPG right now, you don’t need a report to tell you what you’re already feeling: growth is getting harder, promotions aren’t pulling the same...

In their rush to modernize customer experience, many insurers have overlooked one of their most powerful allies: the independent agents and brokers who sell their...