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brand experience predictor

At the 2025 ARF Audience x Science conference in New York, Gabe Gales, Director of Global Media and Communications Effectiveness at The Coca-Cola Company, joined...

April 28, 2025 | 4 min read
Conversational research principles

What happens when an iconic snack brand blends bold creativity with cutting-edge research techniques? You get Cheez-It Smoked—one of the brand’s latest product...

April 23, 2025 | 4 min read
Conversational research principles

Segmentation has always been a core part of brand strategy—but right now, it’s seeing a major resurgence. Across industries, more companies are investing in fresh...

April 17, 2025 | 4 min read