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Conversational Masterclass Series

Learn how leading brands across industries are applying conversational methods to address common research challenges. Fast-paced and led by world-class researchers, these webinars reveal the design frameworks and methodological details that modern insights professionals are increasingly leveraging to drive impact within their organizations.

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Modern insight communities

Capture in-the-moment insights leveraging a mobile-first, conversational approach and AI

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Message and Audience Testing

Accurate insights when testing taglines, positionings, RTBs or product descriptions

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In-the-Moment Message Testing

Get insights on sponsor placements and brand integrations

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Early Product Innovation, Co-Creation and Ideation

Understand unmet needs, usage occasions and “jobs to be done”

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Modern Customer Journey Mapping

Take a longitudinal approach to understanding the customer experience

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Maximizing the ROI of Experiential

Pre-test and measure the effectiveness of experiential brand activations

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