Conversational Masterclass Series

Learn how leading brands across industries are applying conversational methods to address common research challenges. Fast-paced and led by world-class researchers, these webinars reveal the design frameworks and methodological details that modern insights professionals are increasingly leveraging to drive impact within their organizations.

Modern Techniques for Health and Pharma

Capture in-the-moment feedback that reveals emotional depth and health-related behaviors

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Modern Insight Communities

Evolve your community using AI, mobile chat and conversational design to capture fast, in-the-moment insights

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In-the-Moment Message Testing

Fast and accurate insights when testing taglines, positionings, RTBs or product descriptions

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Creative Testing and Ad Effectiveness

Real-time feedback on creative, ad and sponsor integrations

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Early Stage Ideation & Co-Creation

Identify unmet needs and “jobs to be done” to fuel successful innovation

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Modern Journey Mapping Techniques

Fast and immersive longitudinal approach for influencing the path-to-purchase

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Maximizing Your Return on Experience (ROE)

Pre-test and measure the effectiveness of experiential brand activations

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Join our next masterclass webinar