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The term “unprecedented uncertainty" has been used with such reckless abandon that it has all but lost its impact.  As fate would have it, the events surrounding...

October 12, 2021 | 4 min read

COVID-19 completely transformed consumer behavior. Brands need to know which routines are temporary and which are permanent if they are to successfully navigate a...

October 6, 2021 | 4 min read
Agile research

You’ve heard it all before —“Ain’t no laws when you’re drinking Claws”, “White Claw Summer”, and “low cal, high buzz.” T-shirts, drink koozies, wall hangings,...

July 6, 2021 | 4 min read