The State of QSR in 2025:A Gen Z Deep Dive
The quick-service restaurant (QSR) landscape is in flux, shaped by economic pressures, evolving consumer tastes, and shifting expectations around value. In this evolving space, consumers are assessing spending habits and what they want and need.
To better understand these dynamics, Reach3 has launched a research series exploring consumer attitudes, preferences, and needs in the ever-changing QSR space. Through Reach3's Gen Z On Demand solution and conversational approach and leveraging the Rival Technologies platform, this initiative provides a closer look at how Gen Z is shaping the future of QSR in the US and Canada.
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Now in its fifth year, Market Research Trends 2025 delivers expert commentary, industry highlights, and something extra: insights from 116 researchers who participated in our research study in December 2024. Through the quant, qual, and video feedback we captured in our conversational survey, we uncovered how trends like AI, DIY and the qual renaissance are shaping our industry today.
Covering topics and themes that matter to marketing and insights leaders in QSR:
- The role of AI and tech in QSR
- Perceptions of value as inflation and cost of living remain top of mind
- The role of "Better-for-You" trend