For Kimberly-Clark, online sales of their products were not keeping pace with adjacent categories at one of their biggest retailers. It wasn’t the online shopping model — “click-and-collect,” the term for buying online and picking up in-store — was already a $26 billion market and their retail partners were leaders in the category. The real challenge for Reach3 then was to help Kimberly-Clark discover the answer to why.
About Kimberly-Clark
Kimberly-Clark is the manufacturer of some of the most trusted brands in consumer goods, including Cottonelle, U by Kotex, Huggies and Kleenex. Nearly one-quarter of the world’s population in more than 175 countries use Kimberly-Clark products every day.
Outcomes - The new platform delivered big wins:
Outcomes - The new platform delivered big wins:
Kimberly-Clark was able to make UX and design recommendations to their retail partner, which once implemented contributed to a 20% brand and category sales increases.
Accelerated the growth of the online share of grocery sales in the US. “What we thought would take four or five years is happening today,” says the client.
One particular point of pride for Reach3 — aside from the customer results, which are always our “why” — was the fact the project won the 2019 EXPLOR Award at the 2019 Corporate Researchers Conference.
Kellanova identified a winning territory they felt confident about.
With this type of research, it's like you're texting back and forth with a friend. The use of emojis and memes makes everything a lot more conversational and we see that people can let their guard down a little bit more and we get great results.
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