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health

Healthcare is moving home. From sleep trackers to glucose monitors, patients and caregivers are bringing sophisticated medical devices into their daily lives — but...

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brand experience predictor

Healthcare marketers are entering a new era — one where traditional awareness campaigns are giving way to real-world experiences designed to build trust and human...

October 17, 2025 | 4 min read
Conversational research principles

Traditional research is facing significant challenges today. Response rates are falling, making it harder to get insights people fast. And when real people respond,...

October 16, 2025 | 4 min read