Perspectives on Insights

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The popular video game Fortnite is now a few weeks into Chapter 2, Season 2 and is in the midst of a slow-burn reveal of their latest pop culture cross-over. The...

March 5, 2020 | 4 min read

Insight communities as we know them today were first introduced in the early 2000s. Back then, the idea of recruiting a group of consumers who opted-in for ongoing...

February 25, 2020 | 4 min read
Consumer goods

The 2020s are shaping up to be a massive decade for the beauty industry. Now valued at $532 billion, this market is expected to grow between 5 to 7% in the next few...

January 27, 2020 | 4 min read