Gen Z Market Research Solution from Reach3 Insights and Rival Technologies

Go deep on the topics that
impact the way Gen Zs perceive your brand

Gen Z share prolifically on social and other digital channels. But, when it comes to participating in formal research, it’s a struggle to recruit them and get them to engage.

Tap into our Gen Z market research panel or build your own custom insight community. Get instant, high-quality feedback on core issues like sustainability, social purpose, corporate and socail responsibility and more. Insights that illuminate how the issues that they care about impact their perception of your brand, products and services.

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Built around proven principles of Gen Z engagement

Get deeper Gen Z insights using three key principles that improve your response rates and recontact rates—making it easier, faster, and more cost-effective to generate insights.

- Engage them where they are
- Build trust and transparency
- Create a conversation and engage authentically

Increase your impact:
Focus on strategic output and storytelling

Maximize your budget:
Spend less on recruitment, incentives, sample, and panels

Seamless quant, qual & video:
Get high-quality, customer-validated insights amplified by video

Elevate your visibility:
Capture the attention of your colleagues and stakeholders

Features you'll love

Ready-to-go chats

Access a library of chat surveys proven to increase response rates and participation

ready to go chat Gen Z library

ready to go chat Gen Z library

Smart distributions and deployment

Send the right activities to the right participants in the moments that matter

Smart distribution and timezone optimization on the Rival Technologies platform

Smart distribution and timezone optimization on the Rival Technologies platform

Video feedback out of the box

Use and share video within your chats anytime without additional hassle, costs or integrations

Quant surveys and qual chats on Rivals VoC Research Platform

Quant surveys and qual chats on Rivals VoC Research Platform

Next-gen reporting and strategic storytelling

Media-rich reporting and mobile-first toplines capture interest and inspire change

Data reporting and mobile toplines on the Rival Technologies platform

Data reporting and mobile toplines on the Rival Technologies platform

Resources

Check out these resources to learn more:

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Experiential Marketing 2.0

Learn how Coca-Cola is measuring and optimizing their brand activations

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Snap Gen Z study

Learn how Snap used conversational insights to understand Gen Z trends

Gen Z Brand Power Index

2,250 Gen Zs reveal the most powerful brands in the consumer world today.