---
title: Gen Z Brand Power Index 2023 | Reach3 Insights
description: Using a mobile, chat-based methodology, the 2023 Gen Z Brand Power Index includes 354 brands spanning CPG, retail, media, tech, and financial services.
image: https://www.reach3insights.com/hubfs/Gen%20Z%20Brand%20Power%20Index/Gen%20Z%20Brand%20Power%20Index%20(2).jpg
---

[![Reach3-logo](https://www.reach3insights.com/hubfs/Reach3Insights_March2019%20/Home%20page/Reach3-logo.svg "Reach3-logo")](https://www.reach3insights.com/?hsLang=en)

[![Reach3-logo-white](https://www.reach3insights.com/hubfs/Reach3Insights_March2019%20/Home%20page/Reach3-logo-white.svg "Reach3-logo-white")](https://www.reach3insights.com/?hsLang=en)

**

**

This is a search field with an auto-suggest feature attached.

- There are no suggestions because the search field is empty.

![Gen Z Brand Power Index](https://www.reach3insights.com/hubfs/Gen%20Z%20Brand%20Power%20Index/Gen%20Z%20Brand%20Power%20Index.png)

# Revolutionary research on top Gen Z brands

Using a mobile, chat-based research methodology that aligns with how Gen Zs themselves communicate, the 2023 Gen Z Brand Power Index includes scores and rankings for 354 brands spanning CPG, retail, media, tech, financial services, health care, and insurance. 

This groundbreaking research used a multi-dimensional analytic framework that combined measures such as appeal, shareability, emotional connection, and value alignment.

The digital deliverables include quant, qual and video feedback that can help marketers, researchers, and business leaders understand aspects of Gen Z attitudes that drive resonance, sales, and long-term brand engagement. 

Sign up to learn more.

### Get the Report

## Let’s start with a conversation

Request a call from one of our experts

[![GET STARTED](https://no-cache.hubspot.com/cta/default/5593723/21689dd6-d2b4-40c0-b031-ae8f2c05530e.png)](https://cta-redirect.hubspot.com/cta/redirect/5593723/21689dd6-d2b4-40c0-b031-ae8f2c05530e)

[![heading-icon](https://www.reach3insights.com/hs-fs/hubfs/Reach3Insights_March2019%20/Home%20page/heading-icon.png?width=85&height=93&name=heading-icon.png)](https://www.reach3insights.com/?hsLang=en)

[![reach-3-logo-black](https://www.reach3insights.com/hs-fs/hubfs/Reach3Insights_March2019%20/Home%20page/reach-3-logo-black.png?width=184&height=82&name=reach-3-logo-black.png)](https://www.reach3insights.com/?hsLang=en)

Chicago  
San Francisco  
Toronto  
Vancouver  
[1-833-4REACH3](tel:18334Reach3)[info@reach3insights.com](mailto:info@reach3insights.com)

[**](https://www.facebook.com/Reach3Insights/) [**](https://www.linkedin.com/company/reach3insights/) [**](https://twitter.com/reach3insights) [**](https://www.reach3insights.com/gen-z-brand-power-index#)

A Rival Group Company. Copyright 2025 Reach3 Insights. All Rights Reserved. 

[**](https://www.reach3insights.com/gen-z-brand-power-index#)