Connect with the consumers that are driving change

The beauty industry is in the throes of massive disruption. The routines and rituals of the core consumer have changed. The approach most brands take to understand those preferences has not. Consumers who are shaping trends simply do not respond to outdated research methods like email surveys.

Our approach blends conversational research design principles with the power of mobile messaging to engage the next generation of beauty enthusiasts to uncover richer, more actionable insights.