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There’s been a massive fragmentation in the beauty industry.

Researchers are in a position to understand these shifts in consumer behavior and bring actionable insights into the routines and rituals of today’s beauty consumers.

This report shares how beauty companies are capitalizing on stay-at-home trends to maintain revenue streams while recommending how to further improve consumer loyalty and engagement strategies.

So what are beauty consumers looking for? Here’s some of the biggest questions we uncovered:

  • Which beauty products would consumers like to see more of? 
  • How are consumers personalizing their shopping experience? 
  • Which trends will likely stick around post-pandemic? 
  • How can researchers proactively identify shifts in consumer routines and behaviors? 

Access the full report to get insights on these questions and more!

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