Brand Experience Predictor (BXP) enables marketers to gain fast and contextual feedback from consumers on potential brand experience activations through predictive analytics on intent to share (word of mouth and social), intent to engage or purchase, and overall brand impact.
Uncover immersive, in-the-moment consumer feedback (powered by Rival Technologies' mobile-first, conversational research platform) and maximize Return on Experience (ROE).
Predict engagement, share-ability and brand impact of potential experiential activations
Capture video-based reactions & understand cultural relevancy during experiential activations
Re-engage with consumers to quantify behavior change and brand lift
Test any stimuli in any environment at any stage of experiential campaign development
Predict the success of your experiential brand activations with a single score
Benchmark and compare the impact of your activation, and optimize for future success
say experiences make them feel more emotionally connected with a brand (% of US population ages 16+)
are more likely to share or talk about brand experiences (% of US population ages 16+)
say brand experiences more likely to make them want to try a brand (% of US population ages 16+)
Our commitment to experiential brand activations is real. We’re putting real dollars against these experiences. The Brand Experience Predictor is the only solution I’ve seen that is purpose built to accurately measure and understand the return on the significant investments we’ve made in this space.
Test a variety of stimuli, in any environment, in any stage of design. Pre-test and predict the effectiveness of virtual and in-person brand activations
Curious if your event is a good fit for BXP? Reach out to our team.
This solution is for brand and sponsorship managers, event organizers, and market researchers who are interested in understanding the real impact of activations.