Brand Experience Predictor

Predict the Performance of Experiential Brand Activations

Amidst a fragmented media landscape that is making traditional advertising less effective, marketers are increasingly investing in physical & digital experiential brand activations such as creator content, pop-ups, metaverse, stunts, celebrity integrations & events to drive consumer engagement.

Brand Experience Predictor (BXP) maximizes Return on Experience (ROE)

Brand Experience Predictor (BXP) is the first scalable research solution to provide modern marketers with early-stage feedback on the effectiveness and potential of experiential brand activations. Featuring an immersive, mobile chat-based survey experience, this solution brings to life key elements of experiential activations so that consumers can provide fast & contextual feedback, including:

Robust predictive measures:

• Intent to share (word of mouth & social)
• Intent to engage/ purchase
• Brand impact

Diagnostics that let you know where your experience is most compelling and where it falls short in the hearts & minds of your target consumers.

Normative database to compare to other experiential brand activations by your company and in your category

Developed in partnership with world-renowned Word-of-Mouth marketing expert Ed Keller and powered by Reach3’s mobile chat-based conversational insight techniques, BXP is built for today’s modern, agile enterprise. Featuring an immersive, in-the-moment research experience, BXP identifies winners & losers, helping brands to maximize Return on Experience (ROE).

Testing Realistic Stimuli Across Platforms

Social Media Posts

Metaverse

Concepts

Creator Content

Videos

Digital Ideas/
360

Pop-up
Stores

Events

Next Gen Deliverables

Real-Time Results

A quick view into real time results including media.

Dynamic Experience Dashboard

Mobile Dynamic Topline report with KPI’s and Brand Predictor Score compared against a normative database.

Multi-Media

Video selfies add culture & context, bringing consumer feedback to life.

"We designed BXP to predict which types of experiential brand activations will resonate so that modern marketers can master the art and science of brand experience."

Ed Keller, The Keller Advisory Group

Why We Do It

Experiences are a powerful way to engage consumers, with recent research revealing they are more likely than traditional advertising to be beneficial to the brand, motivating trial, boosting positive feelings and emotional connectedness. Reach3 built BXP leveraging our immersive mobile chat-based research techniques so that potential experiential brand activations can be accurately represented to target audiences before costly development efforts. This in-the-moment approach allows brands to quickly see winners & losers, enabling more efficient brand experience creation and better performing activations.
Get Started

Check out a mobile chat

See for yourself how engaging the experience is. If you like it, let’s talk
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Resources

Check out these resources to learn more:

Don’t Just Tell Consumers About Your Brand – Have Them Experience It

As the media landscape continues to fragment, securing reach targets through advertising is becoming more challenging, consumer attention is difficult to hold and trust in ads is middling. It’s time to get “experienced.”

Read More

Brand Experience Barometer Report

Access the full report to learn how brands can leverage experiences as a unique, and impactful way to engage with target consumers. Plus, hear directly from consumers across all age cohorts via video selfies.

Get the Report

Consumers Overwhelmingly Prefer Brand Experiences Over Traditional Advertising

Reach3 Insights/The Keller Advisory Group study finds brand experiences are viewed as “unique,” “exciting” and “memorable” - and more relevant than traditional advertising once consumers try them.

Read the Press Release