Amidst a fragmented media landscape that is making traditional advertising less effective, marketers are increasingly investing in physical & digital experiential brand activations such as creator content, pop-ups, metaverse, stunts, celebrity integrations & events to drive consumer engagement.
A quick view into real time results including media.
Mobile Dynamic Topline report with KPI’s and Brand Predictor Score compared against a normative database.
Video selfies add culture & context, bringing consumer feedback to life.
"We designed BXP to predict which types of experiential brand activations will resonate so that modern marketers can master the art and science of brand experience."
Ed Keller, The Keller Advisory Group
Experiences are a powerful way to engage consumers, with recent research revealing they are more likely than traditional advertising to be beneficial to the brand, motivating trial, boosting positive feelings and emotional connectedness. Reach3 built BXP leveraging our immersive mobile chat-based research techniques so that potential experiential brand activations can be accurately represented to target audiences before costly development efforts. This in-the-moment approach allows brands to quickly see winners & losers, enabling more efficient brand experience creation and better performing activations.Get Started
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As the media landscape continues to fragment, securing reach targets through advertising is becoming more challenging, consumer attention is difficult to hold and trust in ads is middling. It’s time to get “experienced.”
Access the full report to learn how brands can leverage experiences as a unique, and impactful way to engage with target consumers. Plus, hear directly from consumers across all age cohorts via video selfies.
Reach3 Insights/The Keller Advisory Group study finds brand experiences are viewed as “unique,” “exciting” and “memorable” - and more relevant than traditional advertising once consumers try them.