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April 10, 2019
Sample HubSpot User

Sample HubSpot User

It is a long..

To stay ahead in today’s competitive landscape, companies need to have accurate insights and data about their customers. That’s a fact. Insights-driven companies are outpacing their competition, according to Forrester. It has never been more critical to have an accurate read on the attitudes, preferences, emotions and experiences of your customers.

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Getting accurate data and insights is a huge industry. According to the Interactive Advertising Bureau, companies spent $19.2 billion on third-party data and solutions in 2018 alone. Despite this huge spending, most companies aren’t meeting customer expectations. Forrester’s Customer Experience Index, an annual report on how well companies are meeting expectations, shows that brands aren’t keeping up with consumers.

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The challenges of engaging with modern consumers

If customer centricity has never been more important, then why are companies not meeting customer expectations?

Lack of technology is not the problem. The marketing and market research technology landscape is vast and continues to grow. There is a software solution for every business problem imaginable.

The real issue many companies face when it comes to insight-gathering has to do with the status quo. Companies continue to rely on traditional channels to generate insights, but consumer audiences are becoming increasingly difficult to reach in these channels.

The real issue many companies face when it comes to insight-gathering has to do with the status quo.
Sample HubSpot User
Sample HubSpot User

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its..

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