The gaming industry may be thriving, but it can still do better.

With 41% of US gamers identifying as female, research shows that despite their high adoption rates this segment isn’t reaching its revenue potential.

To activate the most effective marketing strategies, companies need to tap into new audience segments rather than relying on old stereotypes.

So who are today’s gamers? Here’s some of the biggest questions we uncovered:

• What are the new gamer segments?
• What game categories are women playing?
• What inclusive industry trends are working?
• What can gaming companies do to make female gamers feel welcome?
• What trends do brands need to consider as consumer expectations evolve over time?

Access the full report to get insights on these questions and more!