Fast, in-the-moment, AI-accelerated measurement & optimization of creative, content, brand & sponsor integrations
Reach3’s Watch Party solution is immersive, organic and conversational; helping research and media teams understand immediate, gut reactions to advertising campaigns and brand integration efforts.
Capture in-the-moment viewer reactions using an authentic and familiar mobile-first, conversational approach. Learn first-hand how viewers feel about the programming while they’re watching and what’s breaking through and resonating.
Watch Party is a scalable, in-the-moment research solution for today’s modern marketers
Engage viewers for both live broadcasts and streaming.
Recruit your target audience via a variety of recruitment methods, including panels, on-screen QR codes and social media.
Contact and recontact viewers before, during and after programming to measure residual impact (with 80%+ recontact rates).
Activate real-time insights, including video-based emotional and sentiment analysis.
Captured feedback on a diverse array of programming, including series premieres and pilots, to uncover viewer perceptions of characters, storylines, and overall impressions.
Captured feedback on a celebrity-hosted annual special to understand viewer programming preferences and the impact of sponsor integrations.
Used Reach3’s Watch Party methodology to measure awareness and feedback of QR-code-based shopping technologies.
Using the world’s first enterprise-grade conversational research platform, Reach3 captures real-time insights via an immersive, mobile chat-based interface. Capturing feedback where people are, in real time creates an open dialogue to drive higher engagement and deeper, richer insights.
Incorporate iterative and agile methodologies for learning that allows you to connect with viewers in-the-moment, at all stages of programming. Immersive chats allow you to gather texts, unvarnished video selfie reactions and photos.
Access data and actionable insights in real-time throughout the research process with a platform that offers 24/7 access, AI summarization, reports, and next-level deliverables like video showreels and curated digital stories to support decision-making.
A full suite of modern deliverables to help your team socialize insights across functional teams.
Watch our on-demand webinar to learn more about our methodology and hear best practices and case studies from advertisers and media teams that have used Watch Party to evaluate advertising effectiveness and optimize creative content.
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