Is summer 2021 going to be the year of the hard seltzer? 

To help BevAlc companies prepare for summer 2021, we recently used our conversational, mobile messaging-based approach and the Rival Technologies market research platform to engage Gen Z and Millennial drinkers (legal drinking age, ages 21-39) to get their thoughts on the ready-to-drink (RTD) craze.  

Check out this mobile deliverable (including videos submitted by research participants) to learn what type of drinks LDA consumers are likely to consume in different social situations.

BevAlc brands mentioned in this report include:

- Vizzy Hard Seltzer
- Corona Hard Seltzer
- Bud Light Seltzer
- Topo Chico Hard Seltzer
- Ranch Water Hard Seltzer
- Michelob Ultra Organic Seltzer
- Loyal Mixed Berry Lemonade
- Jack Daniels Black Jack Cola
- Crown Royal Whisky & Cola
- On the Rocks
- Cutwater Spirits Cocktails