With COVID-19 vaccination rates climbing up, many consumers are looking forward to a much more social summer in 2021.
As we transition to a post-pandemic world, what trends should BevAlc companies be aware of?
Leveraging our conversational, mobile messaging-based approach and the Rival Technologies market research platform, we recently engaged Gen Z and Millennial drinkers (legal drinking age, ages 21-39) to get foresight on what’s next and understand the underlying motivations that will drive purchasing behaviors this summer.
Check out this mobile deliverable (including videos submitted by research participants) to learn: