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connected-health-chatWith COVID-19 vaccination rates climbing up, many consumers are looking forward to a much more social summer in 2021.

As we transition to a post-pandemic world, what trends should BevAlc companies be aware of?

Leveraging our conversational, mobile messaging-based approach and the Rival Technologies market research platform, we recently engaged Gen Z and Millennial drinkers (legal drinking age, ages 21-39) to get foresight on what’s next and understand the underlying motivations that will drive purchasing behaviors this summer.

Check out this mobile deliverable (including videos submitted by research participants) to learn:

  • Which COVID-related trends and behaviors will persist — and which ones will be forgotten
  • Why portability and functional benefits are important to Gen Z and Millennial drinkers, and what this means for BevAlc product innovation
  • How e-commerce and alcohol delivery will be impacted as consumers embrace the new normal

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